Key Takeaways
- Equiti Health has formed a strategic partnership with Insight Tribe, a leading India-based healthcare consultancy, to unlock cross-market opportunities between the UK and India.
- The collaboration combines Equiti Health's digital health equity expertise with Insight Tribe's deep India market knowledge and provider networks.
- Partnership will support UK health organisations seeking to understand India's rapidly evolving digital health ecosystem and vice versa.
- Joint offerings will address AI governance, health technology assessment, and equitable digital transformation across both markets.
As healthcare innovation, investment, and technology increasingly move across borders, organisations need partners who understand both the opportunities and the complexities of local markets.
Recognising this need, The Insight Tribe and Equiti Health have joined forces to help healthcare organisations navigate opportunities across India and the UK, while opening pathways to the broader European healthcare landscape. Bringing together deep expertise from distinct healthcare ecosystems, the collaboration aims to provide clients with market intelligence, strategic guidance, and trusted networks to accelerate growth and enable informed decision-making across geographies.
Two Specialists. One Shared Vision.
The Insight Tribe is a boutique healthcare strategy and market intelligence firm based in Pune, India, with a team rooted entirely in healthcare. Operating at the intersection of clinical realities, market dynamics, and commercial execution, the firm works with medtech companies, PE/VC investors, single-specialty hospital chains, diagnostic centres, and healthtech startups. Its capabilities span market entry and expansion strategy, growth strategy, commercial and technical due diligence, AI strategy partnerships, and the Make in India programme.
Equiti Health is a values-led UK consultancy specialising in digital health equity, NHS transformation, and the ethical and safe deployment of technology and innovation. Founded and led by Shoshana Bloom, who brings more than 25 years of experience across NHS and commercial healthcare, the firm advises NHS organisations, medtech companies, and investors on procurement and tender strategy, market access, investment, and the responsible use of AI in healthcare. Its proprietary EquiIndex framework assesses digital health equity maturity across health systems and products.
Together, the two organisations will support clients looking to understand new markets, identify opportunities, navigate complex healthcare systems, and build meaningful partnerships across India and the UK.
The Insight Tribe already brings an on-ground UK perspective through its London-based Practice Leader, Srini Nagarajan. Through this collaboration with Equiti Health, the firm further expands its ability to help healthcare organisations navigate opportunities, partnerships, and market access across the UK and Europe.
"The UK and India face many of the same challenges in health technology: how to adopt it at scale, how to govern AI responsibly, and how to ensure the people who stand to gain the most are not the ones left behind. Working with The Insight Tribe gives organisations on both sides a partner who understands intimately the market they are trying to reach."
— Shoshana Bloom, Founder & CEO, Equiti Health
"India's healthcare market is one of the most dynamic growth stories in the world, increasingly intersecting with global capital, medtech innovation, and evolving clinical standards. Equiti Health's depth of understanding of the NHS and UK healthcare landscape complements our work in India and our broader international perspective. Together, we can offer organisations the insight, access, and practical guidance needed to navigate new markets with confidence."
— Amit Gandhi, Founder & CEO, The Insight Tribe
Why This Collaboration Matters
For UK-based organisations—including NHS trusts, medtech companies, and investors—the collaboration offers an informed route into one of the world's largest and fastest-growing healthcare markets. India's healthcare sector is projected to reach USD 638 billion, while its organised medtech and diagnostics segments continue to expand rapidly. The Insight Tribe's clinical and commercial networks across hospital chains, diagnostic centres, and government procurement channels provide a level of market access and understanding that is difficult to build from afar.
For Indian medtech companies, hospital groups, investors, and startups looking towards the UK, Equiti Health's understanding of NHS procurement, digital health commissioning, and health equity governance helps translate a complex landscape into a navigable pathway. The NHS remains one of the world's largest purchasers of healthcare technology, making local expertise and trusted relationships critical to successful market entry.
Together, this collaboration is designed to help healthcare organisations move beyond borders with greater clarity, stronger local insight, and the confidence to pursue opportunities in new markets.
Explore Opportunities Across India, the UK and Europe
Whether you are a healthcare provider, medtech company, investor, healthtech startup, or healthcare innovator looking to expand into new markets, The Insight Tribe and Equiti Health are ready to help you navigate opportunities, build meaningful partnerships, and accelerate growth.
For more information or to explore collaboration opportunities, get in touch.