THE TEAM
Driven by expertise,
guided by equity
We draw from a broad associate pool with a diverse range of skills and backgrounds - assembling the right team for your specific project. Every engagement is tailored to the needs of the client and the expertise it demands.
Specialist-led
Every project is led by a senior practitioner with direct sector experience.
Right-sized teams
We assemble lean, focused teams drawn from our associate network to match the scale and nature of your work.
Flexible engagement
We work flexibly, from fixed-scope deliverables and project-based contracts to ongoing flexible retainers to meet shifting priorities.
EQUITI HEALTH TEAM
Meet the people behind our work

Shoshana Bloom
Founder & CEO
A strategic healthcare leader specialising in digital health equity, service transformation and innovation. With 25 years of experience, she combines system-level strategy, delivery expertise and commercial acumen with a deep commitment to equitable, human-centred care.
She serves as a Non-Executive Director, bringing governance expertise and strategic oversight to several healthcare organisations committed to innovative and equitable care delivery.
Expertise
- Strategic advisory to NHS, commercial and digital health companies
- Service redesign and innovation adoption
- Board-level governance & Non-Executive Director
- Academic research & peer reviewer for international digital health journals
- MSc Global Public Health & MSc Collaborative Healthcare Management

Sanjay Gohil
Strategic Partner, Market Access and Commercialisation
Over 27 years in the healthcare industry within market access and commercial functions. Empowering innovative start-ups and SMEs in Health technology.
Experience
- Market access and commercial growth across med-tech, digital health and pharma
- Sells and scales into the NHS C-suite, commissioners, procurement and information governance
- Built Glooko UK to £2m annual recurring revenue, reaching 95% of NHS diabetes centres and national service-spec inclusion
- Secured letters of intent for pre- and post-CE-mark med-tech across pharmacy groups and Integrated Care Systems
- Designs go-to-market plans, pilot studies and clinical KOL engagement for health-tech entering the UK
COMMERCIALISATION PARTNERS

MENA Commercialisation Partner
Digital Care

Dr. Zakiuddin Ahmed
Senior Advisor, Digital Health & Healthcare Transformation
A visionary physician leader & strategist with 28+ years of experience in pioneering telemedicine and digital health. Professor of Digital Health and global expert, Dr. Ahmed contributed to the WHO-ITU National eHealth Strategy Toolkit and developed 'Rah@H'-the world's first fully integrated connected health remote patient monitoring platform.
Affiliations
- CEO, Digital Care, CSO Digitrends, & Co-founder, Aman Ventures
- Founder Riphah Institute of Healthcare Improvement & Safety
- Editorial Boards: ISfTeH, Telehealth & Medicine Today, BMJ Open Quality
- Chairman, International Conference on Patient Safety

Ali Ahmed
Product Strategy & Digital Health Innovation
A people-centric product manager with 5 years driving digital health strategies across UK, US, Middle East and Asia.
- Product management & agile delivery
- SaaS, EHR/EPR, telehealth, RPM
- Cross-functional team leadership
- Go-to-market strategy & product launches

Kanwal Latif Khawaja
Health Informatics & Research
A dedicated health informatics researcher with an MSc in Health Informatics and currently pursuing a PhD in Public Health.
- Health informatics & public health research
- Digital health & remote patient monitoring
- Data analytics & healthcare IT
- Healthcare quality improvement
COMMERCIALISATION PARTNERS

India Commercialisation Partner
Insight Tribe

Amit Gandhi
CEO, Insight Tribe
Amit brings over 22 years of healthcare expertise in commercial leadership at MedTech giants like GE and Philips. He's also leveraged his experience in service delivery (Apollo) and led a Radiology AI startup (DeepTek) to global success.
His areas of expertise include Radiology, Oncology, Maternal-Infant Care, and ICU/OT equipment.
Credentials
- Alumnus, London Business School
- Alumnus, INSEAD

Srini Nagarajan
Associate Partner, Insight Tribe
Srini is a consulting leader with C-suite advisory experiences from McKinsey & Company, Cognizant Business Consulting and other consulting firms across 20+ countries.
His areas of expertise include digital growth strategies and digital enabled business building.
Credentials
- Sloan Fellow, London Business School
- Master's degree in Finance
- Graduate, BITS, Pilani