Our Team
Driven by expertise, guided by equity, committed to impact.
Shoshana Bloom
Founder & CEO
A strategic healthcare leader specialising in digital health equity, service transformation and innovation. With 25 years of experience, she combines system-level strategy, delivery expertise and commercial acumen with a deep commitment to equitable, human-centred care. Shoshana helps organisations design and scale new technologies and services that deliver measurable clinical, patient experience, and financial results. Her academic research into digital health equity, examining barriers to digital adoption among underserved populations, has informed her practice and led to the development of the EquiIndex, self assessment tool for healthcare organisations.
She serves as a Non-Executive Director, bringing governance expertise and strategic oversight to several healthcare organisations committed to innovative and equitable care delivery.
Expertise & Experience
- Strategic advisory to NHS, commercial and digital health companies
- Service redesign and innovation adoption
- Board-level governance & Non-Executive Director
- Academic research & peer reviewer for international digital health journals
- MSc Global Public Health & MSc Collaborative Healthcare Management
Dr. Zakiuddin Ahmed
Senior Advisor, Digital Health & Healthcare Transformation
A visionary physician leader & strategist with 28+ years of experience in pioneering telemedicine and digital health. As a Professor of Digital Health and global expert, Dr. Ahmed contributed to the WHO-ITU National eHealth Strategy Toolkit and developed 'Rah@H'-the world's first fully integrated connected health remote patient monitoring platform at King Saud University Ryadh and founded multiple transformative initiatives including Digital Health Pakistan. His expertise spans across multiple domains in healthcare including digital health, patient safety & healthcare quality, lifestyle & functional medicine, and healthcare leadership. He has trained & mentored hundreds of senior physicians and healthcare executives as a certified trainer of "The 7 Habits of Highly Effective People" & "Unconscious Bias" along with his own proprietary models in leadership.
Affiliations & Experience
- CEO, Digital Care, CSO Digitrends, & Co-founder, Aman Ventures
- Founder Riphah Institute of Healthcare Improvement & Safety, Institute of Innovation Leadership in Medicine, Health Research Advisory Board
- Editorial Boards: ISfTeH, Telehealth & Medicine Today, BMJ Open Quality Riphah Pakistan Edition
- Chairman, International Conference on Patient Safety and Convenor Health Asia
Ali Ahmed
Product Strategy & Digital Health Innovation
A people-centric product manager with 5 years driving digital health strategies across UK, US, Middle East and Asia. Ali has led 0-1 product lifecycle management for 5 technology products and executed go-to-market strategies for 13 international healthtech products, surpassing £5M in revenue. Currently contributing to NHS digital transformation at Barts Health Trust and policy research at WHO, while holding an MSc in Health Management from City St George's, University of London.
Expertise
- Product management & agile delivery
- SaaS, EHR/EPR, telehealth, RPM
- Cross-functional team leadership
- Go-to-market strategy & product launches
Kanwal Latif Khawaja
Health Informatics & Research
A dedicated health informatics researcher with an MSc in Health Informatics and currently pursuing a PhD in Public Health at Health Services Academy Islamabad. Kanwal specializes in digital health, remote patient monitoring, and data-driven healthcare solutions. She serves as Assistant Manager at the Health Research Advisory Board and Project Assistant at Digital Care, exploring innovative ways to improve healthcare access and outcomes through technology.
Expertise
- Health informatics & public health research
- Digital health & remote patient monitoring
- Data analytics & healthcare IT
- Healthcare quality improvement